2006

Synergence was chosen following a Europe-wide competition to draft the message strategy and communication plan for the launch of this major cycle route project linking the Atlantic to the Black Sea.

European...dialogue

With project management by the Centre Region, Synergence coordinated dialogue between five French regions, Baden Württemberg, Switzerland, Austria, representatives of Eastern European countries and the European Cyclists' Federation to agree a shared positioning for EuroVelo 6.

Visual identity and communication materials

This consultation phase was followed by work on the EuroVelo visual identity and its application to various communication materials, including an illustrated map.